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Golden vanilla cupcakes with cream cheese frosting scattered on a rustic wooden surface, one cut open to reveal a glossy blackberry jam filling, with a small bowl of Mrs. Ruth's Simply Blackberry Jam and fresh blackberries alongside

Mrs. Ruth's Jelly Roll Cupcakes

Classic cupcakes get a jelly roll twist — filled with Mrs. Ruth's Simply Blackberry Jam and topped with a light cream cheese frosting. A crowd-pleaser that comes together in no time.

Prep Time: 5 minutes | Cook Time: __ minutes | Total Time: __ minutes | Servings: __

Ingredients

Cupcakes

Cream Cheese Frosting

  • 2 ounces cream cheese, softened
  • 3 tablespoons unsalted butter, softened
  • 2 cups confectioners' sugar
  • 1 teaspoon vanilla extract

Directions

Cupcakes

  1. Prepare the cake mix according to the directions on the package.
  2. Fill cupcake liners and bake as directed.
  3. Allow cupcakes to cool completely before assembling.

Frosting

  1. Beat cream cheese and butter together until smooth and fluffy.
  2. Add confectioners' sugar and vanilla extract and whip until light and creamy.

Assembly

  1. Using an apple corer or melon baller, scoop a small round from the center of each cooled cupcake to create an indentation.
  2. Spoon ½ teaspoon of Mrs. Ruth's Simply Blackberry Jam into each indentation.
  3. Pipe or dollop cream cheese frosting generously onto each cupcake.
  4. Serve and enjoy!

Tips & Notes

  • Cool completely: Make sure cupcakes are fully cooled before coring and filling — warm cupcakes will cause the jam to run.
  • Don't overfill: A small ½ teaspoon of jam is all you need — it concentrates the flavor beautifully without making the cupcake soggy.
  • Frosting tip: For a cleaner finish, pipe the frosting with a star tip to cover the filled center.
  • Mix it up: Try Mrs. Ruth's Strawberry, Peach, or Raspberry jam for a different flavor profile.

Flavor Pairings We Love

  • Mrs. Ruth's Simply Blackberry Jam → cream cheese frosting, lemon cake, vanilla cake, chocolate cake
  • Mrs. Ruth's Strawberry Jam → white cake, almond frosting, fresh strawberries
  • Mrs. Ruth's Peach Jam → brown butter cake, cinnamon frosting, toasted pecans
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Mrs. Ruth’s No Bake Strawberry Icebox Pie

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